Violette James is a luxury fashion label founded by Yolanda Ati-tay in 2014, based in London. Known for seamlessly blending modern artistry with exceptional craftsmanship, the brand creates pieces that celebrate cultural influences and timeless beauty. Yolanda’s designs, characterized by intricate draping and geometric precision, highlight the natural beauty of the female form.

Growing up between the UK and Ghana, Yolanda’s multicultural upbringing has shaped her design perspective. She began sewing at six and honed her skills at London College of Fashion and École Lesage in Paris. With over a decade of experience, Yolanda has collaborated with top designers and high-profile clients, specialising in custom orders and exclusive collections for music and film celebrities. She has also worked as a brand consultant, helping emerging labels define their creative vision.

Drawing inspiration from the craftsmanship of her grandmothers, skilled seamstresses from both Ghana and the UK, Yolanda combines traditional techniques with contemporary design in each collection. Every garment is a celebration of culture, artistry, and the pursuit of enduring beauty.